“I would say you need a strong vision for your company because if you don't have that without it, you're going to get lost.”

In Season 2, Episode 53 of the Boss Uncaged Podcast, S.A. Grant sits down with the Chief Mischief Maker & Partner of Storify Agency, Seth Erickson.

Seth Erickson’s personality, and particular brand of humor, are what draws people to him. He has the ability to distill complex ideas into easy-to-understand information and is not afraid to work hard and apply tenacity when needed. Sometimes Seth uses these traits for good, sometimes to go after world domination, but one thing is true above all else: Seth is a born storyteller. At the tender age of four, Seth was baffling his pre-school teacher with his vivid imagination. While many kids were naming shapes, Seth told stories with added plot points, built worlds, and introduced characters.

Seth uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-ups fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. Seth believes these entrepreneurs will find proving their value to investors and the marketplace easier with the techniques he teaches. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.

“So a friend of mine in 2015 said, Dude, you're a storyteller. Like, aside from that, that experience as a child and doing a bunch of crazy stuff in class, I never thought I'm a storyteller. I just thought this is something I do. I don't think about it. It's like breathing. And he goes, You're a storyteller. He gave me this book called Story Wars by Jonah Sac. I read the book and was completely fascinated with it. It was like, I got hit by lightning...”

Don’t miss a minute of this episode covering topics on:

Want more details on how to contact Seth? Check out the links below! 

Website  https://www.storifyagency.com   

LinkedIn https://www.linkedin.com/in/setherickson/

Book https://www.amazon.com/dp/B09H4YMF7D

Products/Services hhttps://www.storifyagency.com

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