“Being in an acquisition, new product, whatever, you repeat that cycle over and over again and what starts to happen is you're starting to really demoralize your teams and your people and your culture. I'm sure that you've been in a position where you have leadership making decisions and you keep getting thrown into projects and you keep getting thrown into efforts that never materialize as a win. So as a human being, we need to win. Like we actually need to see things through."

In Season 4, Episode 21 of the Boss Uncaged Podcast, S.A. Grant sits down with the CEO and Co-Founder of M Corp, Alex Castro.

Alex Castro is Co-founder and CEO of M Corp, where they believe your potential is their purpose. For over 30 years he has been helping leaders overcome their project and strategy execution problems so more of their ideas make it to market faster, which he provides insight about in his best-selling book ‘Measure, Execute, Win’.    

Specifically, how in a post-COVID world business and government can adapt by driving more actionable insights that enhance strategy and idea execution. Seeing where your blind-spots are, articulating your needs faster and more precisely, removing legacy technical debt through data services rather than systems, while delivering an exceptional client experience are all topics he coaches high-performing organizations on. Alex helps you connect the dots so you can realize your potential.

Alex is member of the Board of Trustees for Sutter Medical Center, a father of two, avid rower, mountain biker, and hiker, and lives in the mountains not too far from Lake Tahoe.

Want more details on how to contact Alex? Check out the links below! 

Website https://the-mcorp.com/ 

LinkedIn https://www.linkedin.com/in/alex-castro-28b1148/ 

Published Material https://www.audible.com/pd/Measure-Execute-Win-Audiobook/B07XZMN8NL 

https://www.amazon.com/Measure-Execute-Win-Strategic-Initiative-ebook/dp/B07V5MT6F3 

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